From ambiguity to decisions. Fast.
Turning ideas into testable realities through Generative AI and rapid prototyping.
The Lab: where ideas meet reality
Every project starts with a question, not a form.
In the Lab, I explore materials, systems, and objects to test assumptions early—before ideas harden into costly decisions.
Over the years, this work has built a deep, hands-on understanding of how concepts behave once they leave slides and meet the physical world.
The Lab is not about decoration or style.
It’s about learning fast, failing early, and creating tangible evidence that informs better decisions.
Case studies: clarity under pressure
When initiatives stall, it’s rarely because of a lack of ideas.
It’s because teams can’t align around what to test, what to discard, and what to commit to.
In these case studies, I show how Generative AI guidance and rapid prototyping helped teams move from abstract discussion to concrete decisions—often in weeks, not months.
Each case focuses on the same outcome: reducing uncertainty early and enabling leaders to move forward with confidence.
A pragmatic approach to creative technology.
I work at the intersection of strategy, technology, and making—where ideas must become testable, measurable, and actionable.
My role is not to impress teams with concepts, but to help them see reality sooner: what works, what doesn’t, and what should happen next.
If your organization needs faster thinking, fewer slides, and clearer decisions, you’re in the right place.
Ready to turn uncertainty into clarity?
If you’re facing an important decision and need a fast, tangible way forward, let’s talk.