Hold the idea before you fund it.
Independent pressure tests for new products and services. Taken apart, put in front of the market, made in real materials, and returned with a clear verdict in two to six weeks.
One idea. One clear verdict.
A Pressure Test takes a single idea and returns a straight answer: proceed, change course or stop. You get the evidence and the prototypes to defend it in front of your board.
Evidence over opinion.
Slides invite polite agreement. Objects invite honest reactions. See how ideas changed once people could hold them.
An outside voice, built on making.
Over two decades between design, materials and industry, including eight years inside DuPont Corian. I sit outside your hierarchy, so I can say what is hard to say from inside.
Is your project being questioned enough?
Take the 30-second check, or talk it through. A call costs nothing and commits you to nothing.