I help teams make better decisions faster.

I work with leadership teams facing high-stakes innovation decisions.

When the cost of being wrong is significant, financially or politically, discussion alone is insufficient. Evidence is required.

For over two decades, I have helped organizations translate strategic hypotheses into tangible prototypes that reveal truth early. My approach integrates Generative AI acceleration with rapid physical and digital prototyping to compress months of uncertainty into weeks of validated insight.

Rather than extending analysis cycles, I build decision-grade artifacts: prototypes, simulations, material samples, interaction models: tools that allow executives to see, test, and decide.

Trained in architecture, design and marketing in Torino, London, and Geneva, I combine rigorous systems thinking with pragmatic execution. My work spans product development, corporate innovation, and experimental material research, always in service of one outcome:

Reducing risk and accelerating decisive direction.