I help teams make better decisions faster.

I’m Corrado Tibaldi, a Geneva-based creative technologist. For over 20 years, I’ve worked at the intersection of design, technology, and execution—where ideas must become real, testable, and commercially relevant.

What I’ve observed: organizations don’t lack ideas; they lack fast, reliable evidence to make decisions. My work sits precisely at that intersection.

My approach combines Generative AI guidance with rapid physical and digital prototyping to reduce uncertainty early, expose weak assumptions, and avoid expensive late-stage mistakes.

I work with CEOs, Marketing Directors, VPs, and Innovation or Product teams—when an initiative is important, politically sensitive, or stuck.

Trained in architecture and design in Torino, London, and Geneva, I bring rigorous thinking to fast-paced execution. My background spans corporate environments, product development, and experimental prototyping, with a consistent focus on one outcome: helping teams move from discussion to direction.