I help teams make better decisions faster.

I’m Corrado Tibaldi, a Geneva-based creative technologist. For over 20 years, I’ve worked at the intersection of design, technology, and execution—where ideas must become real, testable, and commercially relevant.

What I’ve learned is simple: most organizations don’t lack ideas. They lack a fast, reliable way to validate assumptions and align around a decision. That’s where my work sits.

My approach combines Generative AI guidance with rapid physical and digital prototyping to reduce uncertainty early, expose weak assumptions, and avoid expensive late-stage mistakes.

I work with CEOs, Marketing Directors, VPs, and Innovation or Product teams—when an initiative is important, politically sensitive, or stuck.

Trained in architecture and design in Torino, London, and Geneva, I bring rigorous thinking to fast-paced execution. My background spans corporate environments, product development, and experimental prototyping, with a consistent focus on one outcome: helping teams move from discussion to direction.