After nearly a decade of research and development, HintLabs has created KolorFitz™, an objective color-fit methodology applicable to both products and environments. This proprietary approach integrates three key inputs—Voice of Business (VoB), Voice of Market (VoM), and Voice of Customer (VoC)—into a comprehensive, data-driven framework.
KolorFitz™ minimizes the risk of error stemming from misinterpreted or biased data by applying a structured weighting system. The methodology ensures that final color decisions are both strategically sound and perceptually accurate across diverse contexts.
For applications where color must be reproduced on printed media—such as samples, catalogues, or promotional materials—KolorFitz™ Print delivers industry-leading fidelity. It addresses challenges like metamerism and achieves up to 97% color accuracy, even for the most complex tones.
The KolorFitz™ process unfolds in four key phases:
- Information Gathering (VoB + VoM + VoC)
- Data Weighting and Filtering
- Palette Development and Selection
- Final Prototyping and Comprehensive Report
All data is evaluated through the four foundational pillars of the KolorFitz™ system: Context, Physical Environment, Product, and Observer—ensuring each color decision is optimized for real-world performance and perception.
